The display for the Uni-ssentials by TDS FW24 capsule collection continues to explore the essence of gender neutrality, a concept already introduced by Takuya Sakamoto and ATELIER WRITE in previous retail installations for New Balance’s lifestyle brand, TOKYO DESIGN STUDIO. In this iteration, various sizes of retail racks showcase clothing items, with tilted fixtures designed to align with the garments’ hems, visually emphasizing the collection’s gender-neutral approach. For the display setup, ready-made steel racks have been repurposed into clothing stands, enhanced with a rainbow interference finish achieved through a chromate treatment process.
all images by Kenta Hasegawa baby toy display
The steel racks’ finish, inspired by the blurred photographic prints on the clothing, offers a unique visual effect. The use of non-toxic trivalent chromium ensures the display is both aesthetically striking and sustainable, aligning with contemporary environmental standards. Additionally, the design by ATELIER WRITE, led by architect Takuya Sakamoto, extends its focus on material efficiency by incorporating scraps from the clothing racks to create a shoe display. This design approach further reflects the collection’s ethos of combining form and function with sustainability.
steel racks were repurposed and enhanced with a rainbow interference finish for a striking visual effect
tilted fixtures highlight various clothing sizes, reflecting the collection’s inclusive approach
scraps from the repurposed steel racks were used to create a matching shoe display
ATELIER WRITE’s design merges function with sustainability, aligning with the Uni-ssentials collection
each display rack is carefully angled to highlight the varying garment lengths
the design balances aesthetics with sustainability, as seen in the creative reuse of materials
the display design echoes the blurred photo prints on the garments, adding depth to the retail space
the steel racks’ rainbow finish mirrors the playful and vibrant visual identity of the clothing line
name: Uni-ssentials by TDS New Balance FW24 designer: Takuya Sakamoto / ATELIER WRITE
client: New Balance Japan
cooperation: Sakura General Surface (Chromate Treatment)
location: Dover Street Market Ginza / Ginza Komatsu West Wing, 6-9-5 Ginza, Chuo-ku, Tokyo
photography: Kenta Hasegawa | @kentahasegawa
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edited by: christina vergopoulou | designboom
retail store display stand happening now! ahead of the event running from january 17 – 26, Singapore Art Week 2025 reveals the 130 events set to transform the island into a dynamic stage for creativity, collaboration, and community engagement.