JAKARTA: PT Himel Indonesia, a company that holds licenses for electrical equipment brands from China, is increasingly expanding its business wings in Indonesia.
"With a strong brand and supported by a business network and the availability of human resources, Himel is ready to compete with similar companies that already exist in Indonesia," said Himel Vice President for East Asia, Ang Koon San on the sidelines of a gathering with Himel distributors and retailers in Jakarta, Thursday (3/5/2019) evening. industrial control
Koon San believes that the Indonesian market is still wide open for electrical equipment products. The large number of residents is a strong reason for Himel to enter the Indonesian market, even though there are already Bronco and Panasonic who first entered the market in Indonesia.
"We are ready to compete with them because what we offer is quality products but at very competitive prices," he said.
Himel Indonesia's Marketing and Product Development Manager, Alice Creisson is optimistic that his company is able to compete and win 10 to 20 percent of the market share of electrical equipment in Indonesia.
"In the initial stage, we targeted 10 percent, then we increased it again to 20 percent," he said. Apart from the Indonesian market, Himel has also penetrated the Asean market, such as Vietnam, Thailand, Malaysia and Singapore.
GM PT Himel Indonesia, Prihadi Maxsono, said that reliable and professional human resources are the key to success in conducting business activities of electric equipment in Indonesia.
PT Himel Indonesia is a principal or license holder of a well -known electrical equipment brand from Spain that opens its factory in China. Customers in Indonesia are familiar with Himel as a producer of General Enclosure since the 90s.
Electrical equipment products offered by Himel include MCB, MCCB, MCB Box, CT, AVR, Contactor, and ACB with a variety of product variations from low to high voltage panels.
"Today we launched today is a socket and plugs where these two products are always used in households, office buildings, apartments, hotels and others," Prihadi added.
Currently Himel products are spread across 5 big cities, both in the retail market and distributors.
Himel started doing business in Indonesia since 2013. At the age of corn, Himel's presence in the electric equipment business has begun to be taken into account. The proof is a product that is known to be excellent quality and economical price, now Himel is sought by project owners and other consumers.
Therefore, related to the increasing consumer demand, it has encouraged electrical equipment business people such as electricity shops and trading companies to ask to become Himel product distributors.
"Solid all the teams involved in the development of Himel in Indonesia, now the Himel brand began to be known and sought by consumers, '' said, Prihadi
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