Sometimes I feel bad asking my colleagues to name the best new beauty products. Choosing one can often feel like picking a favorite child: impossible and largely unfair, but I like to think of it as a worthwhile exercise.
With 2025 on the horizon, we’re reflecting on the beauty products that got us through the the year so far. From nostalgic makeup products that blew up on TikTok and sustainable skin-care innovations that reshaped our routines to buzzy launches, 2024 so far has been a playground for our beauty editors to rediscover old formulas—and fall in love with new ones. foundation lipstick bottle
For starters, beauty editor at large Arden Fanning Andrews can’t get enough of Louis Vuitton’s LV Lovers. A fragrance whose woody and ginger appeal was so strong, it made her completely ignore the fact that it was created as a men’s cologne. Even Jess Diner, Global Beauty & Wellness Director, is a fan. Senior beauty and wellness editor Lauren Murdoch-Smith, on the other hand, has fallen in love with Hailey Bieber’s Rhode blushes—blending shades Toasted Teddy and Freckle for a sun-kissed glow that looks like she’s always “just back” from vacation. And if its body glow you’re after, I couldn’t leave the house this summer without applying Kopari’s shimmering sunscreen oil that delivered serious UV protection with a head-turning, non-greasy glisten during a New York City heatwave.
Below, all these and more beauty finds (both new or old!) that have been truly game-changing for our Vogue beauty editors here in New York and in London. From high-tech gadgets to newfound signatures, read on to discover our picks.
My beauty launch of the year is not technically a beauty product but it does house a beauty product, so that still counts, right? It’s the rhode Lip Case. The phone cover of a million mirror selfies that is a marketer’s dream and just so brilliantly disruptive in how simple of a premise it was. As a genuine fan of the brand’s Peptide Lip Tint already, it was just a genius concept to me that I could leave the house essentially just with my phone and keys and have all my needs covered (if you include the fact that I have my credit cards in my Apple Wallet) and it consistently remains a talking point wherever I go. The seasonal shade updates have meant that I can update my case colors as I would a key coat or bag for the turn of a new season, and as something that could be considered a fad of 2024, I have no plans of giving mine up and plan to keep using it well into 2025. —Jessica Diner, European beauty and wellness director
A Japanese facialist told me I have dryness around my orbital bone and I have been on the hunt for a hydrating eye cream every since. U Beauty to the rescue! The formula whips hyaluronic acid, beta glucan, peptides, and marine plankton extract together into a silky rich cream that not only moisturizes but addresses fine lines, dark circles, and puffiness with consistent use. My skin loves this stuff! —Kiana Murden, senior beauty shopping writer
My biggest makeup pet peeve is extra warm contour sticks that might as well be bronzers. The solution has been Westman Atelier’s contour stick in biscuit because of its ashy base, which mimics natural face contour. —Concetta Ciarlo, beauty commerce writer
i·expert Smart IPL Laser Hair Removal Device
Like it or not, I’ve started to think about summer body prep and, in particular, trying at-home hair removal. Braun’s latest technology links the high-tech laser to an app and tracks and guides your at-home treatment—like you would if you were visiting a clinic. It also adapts its intensity according to your skin tone, so it’s a pretty smart machine. —Lauren Murdoch-Smith, senior beauty and wellness editor
I’m actually using Glossier's new Shadow Stick in Amp to do my eyeliner lately and it’s looking good in photos! The right amount goes on with each swipe where you can slowly build up a look without having to fix your mistakes. —Arden Fanning Andrews, beauty editor at large
I found an unlikely wellness essential this year in Loop’s earplugs. Their Experience 2 buds have been a godsend for filtering out intense sound, from the screech of the subway on my daily commute to noisy distractions in the office–and especially during the concerts and festivals I spent most of the summer at. They work by reducing the amount of damaging sound that reaches your eardrums while not deafening you completely, so you can still experience the world around you. I’ve felt so much calmer since adding them to my arsenal. That they sit like stylish jewelry in the ears is only a plus–the rose gold pair has been my favorite find of the year and looks incredibly chic. Whether you find yourself feeling overstimulated by loud sounds or simply want to protect your hearing at the next gig you head to, I can’t recommend them enough. —Tracy Achonwa, commerce beauty and wellness writer
Hinoki & Cedarwood Cologne Intense
Though Blush Peony & Suede is one of my most-complimented perfumes ever, my true obsession is Jo Malone London's Hinoki & Cedarwood Cologne Intense. The latest from the storied British fragrance house, this is a a warm, spicy, and comforting scent that comes to life via an aromatic clean accord, cedarwood, and hinoki sourced from Japan—inspired by the mind-body benefits of forest bathing. It's the ultimate unisex scent for that person in search of a wintertime cologne to cozy up to. —Kiana Murden, senior beauty shopping writer
Basis NAD+ Supplement for Cellular Aging
I’m very into the possibilities for NAD+ supplements (even as the studies are still rolling in!) and just started taking Elysium. I’ll report back with how hot I feel throughout 2025! —Arden Fanning Andrews, beauty editor at large
N.03 The Essential Soft Hair Brush
I was agnostic about hair brushes until I tried this one. The combination bristles feel amazing on my scalp (like the best head scratch ever) while also smoothing my incredibly frizzy hair. Plus, the design is so pretty—I’m now becoming a 100-stroke-a-day girl. —Margaux Anbouba, senior beauty editor
Chanel Joues Contraste made me fall in love with powder blush again. It achieves a soft-focus, natural (never splotchy) burst of color to the skin with a single swipe. Keep in mind though: it’s more pigmented than you might expect. Dust a bit onto your brush, tap off any excess powder, then glide along your cheek for the most seamless (and buildable) application. —Kiana Murden, senior beauty shopping writer
Blue Talisman Eau de Parfum
This is my “people stop me on the street” scent. Ginger, musk, and amber make this a big, powerful scent—but the notes of orange blossom and pear make it juicy and fun. Everybody goes in for a second hug when I’m wearing it. —Margaux Anbouba, senior beauty editor
A go-to of mine for any quick eye look has been Victoria Beckham Beauty’s Eyewear. Available in 10 matte and shimmer shades (Pecan, a matte brown, is the ultimate all-over lid shade; whereas, Caramel is a delightful bronzed shimmer), these eyeshadow sticks blend like a dream. I like to color the lids with a few swipes of pigment, then blend with a brush. They’re buildable and crease-proof, too, meaning one can customize the look to their desire. —Kiana Murden, senior beauty shopping writer
At the risk of sounding terribly juvenile, I find moisturizing my entire body to be so boring and time consuming. Now, that doesn’t mean I don’t do it—I moisturize after showers regularly. Topicals is a brand that I love with my whole heart, and consistently enjoy their launches. The Like Butter mist is one of my favorite products in existence because not only is it a fabulous moisturizer, it’s so quick to apply. If you want someone to touch your arm and exclaim that your skin is so soft—purchase this. —Concetta Ciarlo, beauty commerce writer
If you didn’t know, 2024 was the year that Cult Gaia brought its design savoir faire into the fine fragrance realm. With its frosted glass, marbled sphere caps and gold hardware accents, the bottles are veritable objets that sit like ornaments atop your vanity. The scents themselves are just as artfully done, and Mast is my personal favorite. It’s got an addictive–and slightly unusual–blend of bergamot, coconut, and vetiver that really uplifts the senses. I’ll be keeping mine as decor long after the last drop–it’s got serious shelf appeal. —Tracy Achonwa, commerce beauty and wellness writer
I do not know what I did before testing Beauty of Joseon’s Glow Serum. Finally, I have an elixir that keeps my acne at bay without removing my natural oils via a blend of 60% propolis extract, 2% niacinamide, and 0.5% BHA. These are whipped into a viscous, hydrating serum that my skin drinks up in seconds. I like to layer this K-beauty formula with a milky toner to lock in the moisture day or night. —Kiana Murden, senior beauty shopping writer
I love lip oils; I can never seem to have enough of them. My insatiable need to purchase every lip oil led me to D&G’s lip oil plumper, and I especially enjoy the minty, fresh feeling. —Concetta Ciarlo, beauty commerce writer
Our fashion king Mark Holgate has influenced the entire Vogue office with his beauty routine and now we’re all talking about bar soaps—one of his rules is that you always lather in your hands, nowhere else! If you have sensitive skin, the logic is perfect for this Debaser Buffing Bar that D.S. & Durga created with Soft Services. I even used it to get self tanner out of my whites and it left the nicest scent—figgy! Fresh! —Arden Fanning Andrews, beauty editor at large
Easily one of the most lauded face moisturizers on the market, Augustinus Bader's The Rich Cream is worth every penny. As someone with oily skin, I kept a bottle of its The Cream in my bathroom but as the temperatures continue to drop, my skin is getting drier by the day. To suit, I swapped the lightweight version for this rich formula that does an excellent job delivering deep hydration via its TFC8 complex, evening primrose oil, squalane, and vitamin E. —Kiana Murden, senior beauty shopping writer
I imagine Rhode’s Pocket Blushers will be on every Vogue editor’s best product list this year. As a department of blusher obsessives and the brand’s Peptide Lip Tint fans, we had high expectations but they didn’t disappoint. The creamy formula blends seamlessly, is buildable and the packaging is, well, cute. I love that I can wear all shades but I have a soft spot for Freckle and Toasted Teddy blended together. —Lauren Murdoch-Smith, senior beauty and wellness editor
Yummy Skin Lift & Flex Concealer
I’ve always been a fan of Danessa Myricks (the makeup artist and the brand), but I became something of a devotee watching fellow makeup artist Sir John work with her line backstage at Sergio Hudson’s FW24 show. Seeing the way he beautifully painted models’ faces with an assortment of pigments into a dreamy, skin-like finish inspired me to test every single piece from Myricks’ collection. The latest launch, however, has my heart captured at the moment. Depending on the day, I toy between hydrating and blurring concealers, but Yummy Skin Lift & Flex pairs the best of both. When blended out with a brush, sponge, or fingers, this lightweight concealer offers medium-to-full coverage—applying weightlessly for a natural, skin-like finish. Meanwhile, the featured caffeine, centella asatica, and plant extracts improves skin's moisture levels and alleviates puffiness for a better-looking complexion over time. —Kiana Murden, senior beauty shopping writer
I have been seriously impressed with the cumulative results of this serum. Having seen the results of the clinical trials at the launch (collagen preservation, firmer cheeks and jawline, a more hydrated, plumper-looking complexion), I committed to using this morning and night to see if it would work for me and, one month later, I would say I concur with all the aforementioned. If you’re looking for a new serum to switch up your spring skin care routine, you’re looking at it. —Jessica Diner, European beauty and wellness director
Le Duo Standard 360° Airflow Styler
I recently chopped my waist-length Cher hair to a short French bob, which led me to realize you need specific hair tools for short hair. Who knew? L’ange’s Le Duo Standard 360 Airflow Styler helps me fake a bouncy blowout because the barrel is small enough to capture even my shortest pieces of hair. Plus, because it also doubles as a straightener; and because it has tiny air vents to cool down curls, I’m not at risk of constantly burning myself. —Concetta Ciarlo, beauty commerce writer
I’ll admit that, when I first heard of Merit’s new lipstick, I was not immediately intrigued. I am a gloss girl through and through, so why should I be interested in a matte lip? But, when I saw makeup artist Yumi Lee paint model’s pouts backstage at Diotima’s latest show, I was impressed with how comfortable it looked. Not dry, patchy, or stiff like the matte lips I’d become accustomed too. Armed with samples of each shade, I took it for a go. I am shocked at how weightless this feels on, how modern the shades look, and how nourished my lips remain even after all-night wear. Merit, you’ve converted me! —Kiana Murden, senior beauty shopping writer
Louis Vuitton is my family’s heritage brand, so attending this year’s Fragrance Foundation Awards (go Margaux!) with them to celebrate their perfumer Jacques Cavallier Belletrud’s Lifetime Achievement Award was such a blast and introduced me to the house’s new scent with Pharrell, Lovers. The goal was to bottle sunlight with a men’s perfume (won’t stop me!) and it’s kind of woody and gingery with this note of galbanum that I had to look up: an earthy, aromatic plant gum sometimes called “Mother resin.” —Arden Fanning Andrews, beauty editor at large
In my mind, the perfect lip product must be three things: hydrating, fun to apply, and lightly pigmented. Clarins’ lip oils tick every box and I can’t leave the house without throwing one into my handbag. Packed with plant oils including organic sweetbriar and jojoba, it can even be used as a nourishing lip mask. —Ranyechi Udemezue, associate beauty & wellness writer
Watermelon Glow Facial Spray + Hydrating Mist
I seem to have a different face mist for every occasion these days and for a fun pick-me-up I’ve been reaching for this Glow Recipe spray. What I love most about it is its sweet watermelon scent, though its generous, fine mist is a close second. The formula itself includes hydrating ingredients like hyaluronic acid and rice germ oil but also hibiscus which delivers naturally-occurring AHAs to improve skin texture and tone. —Kiana Murden, senior beauty shopping writer
C1 Vitamin C Power 1 Serum
I can’t get enough of vitamin C—I need all the brightness I can get, trust me, so when powerhouse facialist Sarah Chapman launched a trilogy of “in-clinic” inspired skincare, I took note. The vitamin C serum has two forms–oil and water soluble vitamin C to utilise absorption in both lipid and water phases of your skin. Chapman has also added niacinamide and tranexamic acid to the formula to further help the brightening process. Also note that despite the slender tube, the original testing pump I received is still delivering daily doses three months in. —Lauren Murdoch-Smith, senior beauty and wellness editor
Reveal Skin-Optimizing Refillable Soft Matte Foundation
I didn’t think the world needed another foundation—even if it was in glamorous metallic packaging—but Prada’s high-performing formula had me make room in my makeup bag. It’s one of the lightest formulas I’ve ever used, which makes the coverage payoff (somewhere between light and medium) so incredibly impressive. And the stay-all-day effect, which controls my shiny forehead but always looks skin-like, means I look good from morning meeting to evening face wash. —Margaux Anbouba, senior beauty editor
At Vogue World Paris, the looks backstage, the vision of make-up marvel, Pat McGrath, were serving major drama, but it was this lip pencil—shade matched for me by McGrath herself—that left a lasting impression (quite literally). Mauvemoiselle, the perfect shade of mauve that works really well to enhance the natural purple tones within the lips, the pigment did not budge the entire day—even in the sweltering Paris heat. It’s a keeper. —Jessica Diner, European beauty and wellness director
Everything about the Glowy Super Gels appeals to me. The lightweight texture, subtle, non-shimmery glow plus its ability to perform various tasks make it a must-have in my make-up bag. I am still a fan of the original Starglow shade but this season I’ve switched to Sunglow. I wear it as a base primer for my foundation and it gives me natural, healthy bronzed skin. —Lauren Murdoch-Smith, senior beauty and wellness editor
mascara gold bottle Smudge & Contour Lip Pencil