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Boots Boxing Day sale 2024: What I’m buying as a beauty expert | The Independent

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Beauty fans, gather around because the Boots Boxing Day sale is here. That’s right, yesterday might have been about tucking into all the turkey and trimmings, but today prices on all your favourite skincare, make-up and haircare have been slashed. That means you can take advantage of super savings on all the treats that don’t look like they’re wrapped up under the tree, in the annual end-of-year sale.

Plenty of the brands are reduced for the event and, whether you don’t think Santa will bring you that viral lip oil or the family gatherings have already wiped you of face wash (that sister needs a talking to...), you can rest assured Boots’ smörgåsbord of beauty goodies will have something to tickle your fancy.

As someone who’s worked the sales event for quite a few turns around the sun, I know where to find the best bargains and the most-lusted-after products. So scroll on for my beauty expert intel, plus the best deals live to shop now.

Read more: Follow Boxing Day deals live

Within all our Boxing Day deals guides, we curate edits of products we’ve tested ourselves and only feature brands we know and trust. You can rest assured there’ll be no naff formulas, no beauty gift sets with filler products and sample sizes and no hiked-up, artificial deals.

As The Independent’s beauty writer, I’m always monitoring the costs of best-selling make-up, skincare and haircare – not just in the week before Boxing Day. That means that I’ve got an extra keen eye for a good (or exaggerated) deal and, having covered sales events for years, you can trust my selections.

Oral-B pro 3 electric toothbrush: Was £100, now £35, Boots.com

Marc Jacobs daisy eau de toilette giftset, 50ml: Was £73, now £48.66, Boots.com

A renowned scent in the world of perfume, Marc Jacobs’s original daisy fragrance is equal parts fresh and floral, not to mention being so adored that it prompted a review of every Daisy iteration. In said review, I had nothing but praise for the popular aroma, remarking that “if florals are your bag then daisy is the perfect way to emanate springtime freshness without being pigeonholed to the March-June months.” With these two body products plus 35 per cent off, you’d be hard-pressed to go wrong with this deal.

Featuring CeraVe’s bestsellers, this set is a surefire way to supercharge your skincare. Reviewing the cleanser in a guide to the best CeraVe products, Lucy Partington explained that it didn’t strip or dry skin out. “Instead, it’s formulated with a blend of ceramides and hyaluronic acid to help make sure that the skin retains its much-needed moisture,” she said. Likewise, she found the AM moisturising SPF to be “lightweight, nourishing and undetectable under makeup”. With 50 per cent off, it’s a no-brainer.

Right now, there’s an impressive £50 saving on Dyson’s coveted airstrait straightener. In her review of the hair tool, eCommerce editor Eva Waite-Taylor said it “somehow made [her] thick, weighty locks feel light and healthy”. She added that the finish also appeared “much more natural” than a professional blow-dry.

Ouai haircare is the way to my heart and now that this trio has been discounted, I’m heading straight to the checkout. Echoing my sentiments, when senior writer Daisy reviewed the entire Ouai product range, she enjoyed how the detox shampoo “lathers up quickly and easily, with a little going a long way,” and described the leave-in conditioner as “a hero buy.” Who wouldn’t want to step into the new year with smooth, silky strands?

This £15 discount on Ole Henriksen’s banana bright collection couldn’t come at a better time because the collection delivers radiant, glowy skin – even in the dark, gloomy depths of winter. Reviewing some of the range’s products (namely, the banana bright vitamin C serum and banana bright+ eye crème) as part of an Ole Henriksen beauty box, I remarked how the range both smells heavenly and is “weightless, brightening and suitable for most skin types”. I’m taking this reduction as a sign to stock up for the new year. Join me, won’t you?

A perfume that’s loved by IndyBest readers, YSL’s black opium is a big hitter with intriguing notes of coffee, vanilla and white florals. In its original eau de parfum edition, beauty writer Lauren Cunningham described it as “the perfect pick for evenings out” in her guide to the best perfumes for women. Now in this gift set, together with a travel atomiser and mini rouge pur couture, Boots’ £33 discount is too lucrative to pass up.

Dubbed The Independent’s best electric toothbrush in gadget expert Steve’s guide, the Oral-B pro 3 features gum pressure control plus an impressive battery life that lasts for more than two weeks. After testing the device for several weeks, Steve found it has “everything you need with none of the frills”. He praised how it left his teeth feeling “fresh and thoroughly scrubbed” and enjoyed the affordable price point – made even more accessible now with a whopping 65 per cent off.

One of my favourite brands for affordable, effective skincare, this duo of anti-acne products targets both blemishes and blackheads and smoothes and soothes the complexion. Reviewing the included SA cleanser in her guide to the best Inkey List products, beauty expert Lucy Partington was pleasantly surprised to discover that, while salicylic acid can be drying “this cleanser will never strip your skin or leave it feeling tight.”

Sculpted by Aimee’s make-up products are first-class quality and, from the hydratint to the bronze base, many of the Irish MUA’s products are peppered throughout my beauty stash. Naturally, this half-price duo has caught my eye, especially after beauty expert Lucy Partington described the mascara (in its brown shade, with the black one included here) in her review as “a must-try product.” She went on to explain how it defined her lashes without smudging, praising how “it coats each and every lash from root to tip, and it adds both volume and length”.

This perfume is hugely popular, but for those who aren’t familiar, the specific scent profile includes top notes of blackcurrant and pear; heart notes of iris, jasmine and orange blossom; and base notes of praline, vanilla, patchouli and tonka bean. In this bath and body trio with more than £30 off, now seems as good a time as ever to expand your scenting selection.

A five-piece set that proved extremely popular in the pre-Christmas rush, Drunk Elephant’s gift set is chocka with brand best-sellers and even includes a handy toiletry bag. My favourite of this quintuplet has to be the B-hydra intensive hydration serum – when I tested it in my guide to the best hyaluronic acids, I found that “it was creamy and comforting and left [my] skin looking dewy.” With this half-price deal, I’ll be racing to the checkout.

Liz Earle skincare is – of course – a huge hit with IndyBest readers (myself included), but how much do you know about the brand’s haircare range? If you’re a scalp health fanatic then let me put LE’s botanical shine shampoo on your radar. With moisturising shea butter and shine-enhancing apple extract, the formula is designed to effectively cleanse the scalp without stripping, all the while imparting your strands with a heavenly essential oil aroma. Paired with the nourishing potion of blue sea kale and melon oil in the conditioner, plus the hair oil, your locks will look and feel luscious...for £10 less than usual.

These are the only hairbands I use. In fact, I tend to keep one on my wrist at all times because it prevents tangles, breakages and that dreaded ponytail ache. With a half-price discount today, I’ll certainly be stocking up.

The big Boots sale – as the retailer brands its Boxing Day celebrations – is live now. Online, it kicked off early on Christmas Eve, but the Boots in-store reductions began this morning as usual. Though, with reduced hours across the high street for the Christmas period, I’d advise checking Boxing Day closing times with your local store if you are planning on heading down in person – lest you miss out on the best deals.

Though its name suggests it’s a one-day affair, the Boots Boxing Day sale usually combines with its January sales and finishes towards the middle to end of the first month of the year. In fact, it’s in this second half of the sale that Boots has been known to offer up to 70 per cent off. That said, these later savings do tend to be in stock that’s left over from the Christmas build-up and initial Boxing Day reductions – gift sets, star gifts from December etc.

If you’ve been eyeing up a moisturiser, shampoo or perfume (to name but a few of the goodies included in the sale), you’ll want to log into the Boots app or website as soon as possible so that you can cash in on those all-important advantage points and save time at the checkout. Plus, if you made note of the pre-sale prices of any desired products, make sure to check them against the brand’s reductions, lest you end up paying more in the sale with falsely inflated discounts.

Looking to swing into the new year with smooth skin and a touch of glam? Browse the best beauty subscriptions today.

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