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Taboola (Nasdaq: TBLA) has renewed its exclusive partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland, extending their relationship into its thirteenth year. The multi-year agreement includes Reach's continued implementation of Taboola's product suite across its portfolio of publications, including the Mirror, Express, and OK! magazines.
The partnership encompasses several key Taboola products: Taboola Feed for personalized content recommendations, Explore More for increasing session depth, exclusive in-article Ad units, and newly added Header Bidding capabilities to enhance monetization. This comprehensive solution aims to grow audience engagement and drive revenue across Reach's digital properties in the UK, Ireland, and the US.
Tabola (Nasdaq: TBLA) has renewed its exclusive partnership with REACH PLC, the largest publisher of commercial news in the United Kingdom and Ireland, extending their relationship to the thirteenth year. The multi -year agreement includes the continuous implementation by Reach of the suite of Tabola products on all its portfolio of publications, including the magazines Mirror, Express and OK!.
The partnership includes several key products of Tabola: Tabola Feed for personalized content recommendations, Explore More to increase the depth of the sessions, exclusive in-article advertising units and the new heading bidding functionality to improve monetization. This complete solution aims to increase the public engagement and to guide revenues through Reach's digital properties in the United Kingdom, Ireland and the United States.
Taboola (Nasdaq: Tbla) has renewed its exclusive association with Reach PLC, the largest commercial news editor in the United Kingdom and Ireland, extending its relationship for the third year. The multi -year agreement includes the continuation of the implementation of the Tabola products suite on the Reach Publications portfolio, including Mirror, Express and OK magazines!
The Association covers several key Tabola products: Tabola Feed for custom content recommendations, explore more to increase the depth of the sessions, exclusive advertising units within the items and the new Header Bidding capacity to improve monetization. This integral solution aims to increase the commitment of the audience and generate income through the digital properties of Reach in the United Kingdom, Ireland and the United States.
Taboola (NASDAQ: TBLA) has extended its relationship to the 13th year by renewing its exclusive partnership with REACH PLC, the largest commercial news publisher in the UK and Ireland. This multi -year contract is REACH's portfolio publication, ie Mirror, Express and OK! It includes continuous implementation of the product line of Taboola throughout the magazine.
This partnership includes a number of major Taboola products that include Taboola Feed for Personalized Content Recommendation, Explore MORE for increasing session depth, and new Header Bidding to increase monopoly advertising units and profits in the article. This comprehensive solution aims to increase audience participation in REACH's digital assets in the UK, Ireland and the United States.
Taboola (Nasdaq: TBLA) has renewed its exclusive partnership with Reach PLC, the largest commercial publisher in the United Kingdom and Ireland, thus extending their relationship for a thirteenth year. The multi -year agreement includes the continuous implementation of the suite of Tabola products in the Reach publications portfolio, including Mirror, Express and OK magazines!.
This partnership includes several Tabola key products: Taboola Feed for personalized content recommendations, explores More To increase the depth of sessions, exclusive advertising units within the articles and new heading bidding capacities to improve monetization. This complete solution aims to increase public engagement and generate revenues on digital platforms in Reach in the United Kingdom, Ireland and the United States.
Taboola (Nasdaq: TBLA) has renewed its exclusive partnership with REACH PLC, the largest commercial news publisher in the United Kingdom and Ireland, and thus extended the relationship to the thirteenth year. The multi -year agreement includes the continuous implementation of the Taboola product range in Reach's portfolio, including the Mirror, Express and OK magazine!.
The partnership includes several important products from Taboola: Taboola Feed for personalized content suggestions, Explore more to increase the session, exclusive in-articules and the newly added header bidding functions to improve monetization. This comprehensive solution aims to increase the audience engagement and to promote income through Reach's digital platforms in the United Kingdom, Ireland and the USA.
The renewal and expansion of Taboola's partnership with Reach PLC carries significant strategic value that extends beyond mere continuation of services. The integration of Header Bidding technology represents a important revenue optimization opportunity, as this advanced programmatic advertising solution typically increases publisher yield by 10-30% through enhanced auction dynamics and broader demand competition.
This partnership's longevity - entering its thirteenth year - is particularly notable in the volatile digital advertising landscape. Long-term partnerships of this nature create substantial competitive moats through deep technical integration and data collaboration. For Taboola, securing Reach's portfolio, which includes major publications like the Mirror and Express, maintains their dominant market position in the UK, where digital advertising spend exceeded £24 billion in 2024.
The implementation of multiple Taboola products (Feed, Explore More, in-article units) across Reach's properties suggests a comprehensive monetization strategy that diversifies revenue streams while optimizing user engagement. This multi-product approach typically results in higher revenue per thousand impressions (RPM) compared to single-product implementations.
From a competitive standpoint, this renewal strengthens Taboola's position against rivals in the content recommendation space, particularly as publishers increasingly seek consolidated partnerships that offer both traditional content recommendations and programmatic advertising capabilities. The deal's timing and expansion nature indicate strong execution of Taboola's strategy to deepen relationships with premier publishers while expanding their technological offerings.
NEW YORK, Jan. 28, 2025 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with Reach into its thirteenth year.
In the new deal, Reach will continue to implement Taboola’s suite of products to grow its audience, optimise user engagement, and drive revenue across its large portfolio spanning the UK, Ireland, and the U.S. Notable titles include the Mirror, the Express, and OK!, among others.
Reach will continue to utilise Taboola Feed, an integrated feed that provides readers with personalised multi-format content recommendations, Explore More, an offering designed to increase session depth and engage users visiting publisher sites directly from social media and apps, and exclusive in-article Ad units.
Reach will also now be implementing Taboola’s Header Bidding product, a capability that allows publishers to drive improved monetization.
Adam Singolda, Founder and CEO, Taboola said: “Reach is a great example of a publisher that continues to keep up with readers year after year, with a great commitment to long-term growth in boosting readership, engagement, and their business. We’re proud to be heading into our thirteenth year together, and we’re especially excited to see our partnership expand even further with today’s news.”
Piers North, Chief Revenue Officer for Reach, said: "We have developed a really positive relationship with Taboola over the years and are excited to build on this partnership. Reader experience is important to us and so we will be working with Taboola to improve this across our platforms for all our audiences."
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
Reach plc is the UK and Ireland’s largest commercial news publisher. Reach is home to over 120 trusted brands, from national titles like the Mirror, Express, Daily Record and Daily Star, to local brands like MyLondon, BelfastLive and the Manchester Evening News, as well as US brands.
Every month publications reach 69% of the UK online population, who come to Reach for trusted news, entertainment and sport.
For more information, visit reachplc.com
Taboola (the “Company”) may, in this communication, make certain statements that are not historical facts and relate to analysis or other information which are based on forecasts or future or results. Examples of such forward-looking statements include, but are not limited to, statements regarding future prospects, product development and business strategies. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements, including the risks set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024 under Part 1, Item 1A “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. The Company cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.
What is the duration of Taboola's renewed partnership with Reach PLC? The renewed partnership is a multi-year agreement that takes Taboola's exclusive relationship with Reach PLC into its thirteenth year.
Which new product is being added to TBLA's partnership with Reach PLC? Reach PLC will now implement Taboola's Header Bidding product, a capability that allows publishers to drive improved monetization.
What are the main products Reach PLC uses from Taboola (TBLA)? Reach PLC uses Taboola Feed for personalized content recommendations, Explore More for increasing session depth, exclusive in-article Ad units, and Header Bidding.
ci857k01 3bse018144r1 Which major publications are included in the Taboola-Reach PLC partnership? The partnership includes major publications such as the Mirror, the Express, and OK! magazine, among others across the UK, Ireland, and the US.