Pop-Tarts are the subject of Jerry Seinfeld's highly anticipated Netflix film, Unfrosted, a fictional comedy about the Pop-Tarts' origin story, which was created without the involvement of the brand. Unfrosted will premiere on Netflix on May 3.
While Unfrosted is not brought to you by Pop-Tarts, to celebrate its release, and just in time for the brand's 60th anniversary, Pop-Tarts and the filmmakers are joining forces in an integrated campaign to inspire at-home fans to enjoy Unfrosted with a Pop-Tarts toaster pastry in hand. flexible packaging supplier
As part of the partnership with Unfrosted, fans can expect:
"Unfrosted is the ultimate flattery, and the biggest fanfiction ever," says Heidi Ray, senior director of brand marketing, Pop-Tarts. "At every level of fandom, Pop-Tarts continues to spark creativity—from the user-generated Edible Mascot memes at the Pop-Tarts Bowl to a homemade recipe from arguably the world's biggest pop star, and now to Jerry Seinfeld's Unfrosted film. We've been at the heart of culture for 60 years, and look forward to inspiring it for many, many more."
Kellanova (formerly Kellogg’s) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkere@bnpmedia.com.
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